Firefly Description
It was in late 1930 that T.G. John proposed that a cheaper 4-cylinder car be produced as a successor to the 12/50 by redesigning the chassis and engine. Work was well in hand by May 1931 and deliveries could have commenced in September of that year, but in the event development of the six-cylinder Speed 20 took priority. It was not until May 1932 that the first experimental prototype was completed. Savings in the cost of production were achieved by using as many parts in common with the Speed 20 as possible. The chassis was essentially a shortened (9ft 10.5ins wheelbase) version of the 'double dropped' Speed 20 chassis, with the same suspension and cable braking system, but the radiator and hence bonnet line had to be taller since cooling was by thermo-syphon, with no water pump or fan. The engine was also similar to the Speed 20, with overhead valves, but of course with only four cylinders, with a bore of 69mm and stroke of 100mm giving it a capacity of 1,496cc, and a rating of 11.9 h.p.. Carburetion was in the form of a single down-draft S.U. Early cars have an S.U. electrical fuel pump, whilst later cars have an A.C. mechanical pump driven off the camshaft.
From the start, an ENV pre-selective gearbox was offered as an option for an additional £15, the standard fitting being a non-syncromesh gearbox manufactured by Alvis, unit mounted. Unlike some other manufacturers, who used fluid flywheels between the engine and gearbox, on the Firefly the pre-selective gearboxes were self-contained, with the gears being selected by clutch bands within the box. Well over 50% of all Fireflies produced were sold with pre-selective gearboxes.
Alvis sub-contracted the body-work to local companies, offering, initially, four catalogued body styles for the Firefly: a 4-light saloon; an open 4-seater; a drop-head coupé; and a 2-seater (of which, very few were sold). For 1934 a 'De Luxe' 6-light saloon was added to the catalogue but only 15 were produced. Prices ranged from £455 for a 2-seater to £520 for a 6-light saloon. A few bare chassis were sold at £395 to agents or customers who wanted to commission their own bespoke bodywork. The majority of bodies were contracted out to nearby Cross & Ellis, but some 27 saloons were built first by Carbodies, then 74 by Charlesworth, and, right at the end of production, 40 were built by Holbrook in Wolverhampton. Grose of Northampton also built a handful of saloons to their own, very elegant, design.
871 Fireflies were produced between 1932 and 1934, plus 5 hybrids, with only minor modifications being made during the production run, the main one being the change from the Type 75 E.N.V. gearbox to the more reliable Type 110 in October 1933.